Blog
#Sales meetings posts
Practical playbooks for Sales, Customer Success, and Accounting teams.
How to Use LinkedIn Sales Navigator to Generate Leads Without Making Outreach Weird
LinkedIn Sales Navigator is useful when it helps you find the right people, spot a relevant reason to start a conversation, and avoid sending strange copy-and-paste outreach. This guide shows small sales teams how to build focused lists, use signals with restraint, and turn good conversations into booked calls.
01 Sep 2026
Sales Operations for Small Teams: What to Standardise Before You Hire More Reps
If your sales process only works because the founder remembers every lead, adding more reps will multiply the mess. This guide explains the sales operations basics to standardise first, from lead ownership and meeting types to routing, handoffs, booking links, and reporting.
01 Sep 2026
How to Build a Sales Playbook That Actually Gets Meetings Booked
A useful sales playbook does more than define scripts, stages, and CRM fields. It tells the team exactly how to turn interest into the right booked meeting, with the right person, before momentum disappears.
01 Sep 2026
What Is B2B Sales? A Practical Guide for Turning Interest Into Booked Conversations
B2B sales is not just one business selling to another. In practice, it is the system that turns business interest into the right discovery call, demo, handoff, and follow-up before momentum fades.
31 Aug 2026
How to Build PPC Landing Pages That Turn Clicks Into Discovery Calls
Paid clicks get expensive when your PPC landing page creates interest but does not make the next step easy. This guide explains how to build focused landing pages with proof, a clear booking route, short forms, and sales routing that turns high-intent visitors into booked discovery calls.
31 Aug 2026
How to Use AI-Supported SEO to Generate More Sales Meetings
AI can help you research, plan, and publish SEO content faster, but more content does not automatically mean more sales meetings. This post explains how to use AI-supported SEO to create useful buyer-focused pages, add real authority, and give high-intent readers a simple path to book a discovery call.
30 Aug 2026
How to Book More Meetings as an SDR from LinkedIn (Cheeky Hack)
The best LinkedIn prospecting trick I learned early on was not to chase a huge cold list. It was to find the products and services that already sold to my market, use those adjacent networks to find relevant people, and follow up while the connection still felt warm.
18 Aug 2026
When to Use a Single-Use Booking Page
Reusable booking links are useful, but they are not right for every situation. If you want to share a booking link in a public place, such as a LinkedIn comment, a single-use booking page can help you keep the invitation hidden once the intended meeting has been booked.
18 Aug 2026
How to Create a LinkedIn Company Page Without Overthinking It
A LinkedIn Company Page is worth setting up, but it is not usually where the real sales conversations happen. In this Hattie Smithson walkthrough, I explain how to create the page, add the basics, manage admins, and then focus your energy on the LinkedIn activity that actually helps people book calls.
18 Aug 2026
How to Turn SEO and PPC Traffic Into More Booked Sales Meetings
I spoke with Riccardo Montis, founder of London growth marketing agency Dealshake, about what actually helps SEO and PPC traffic turn into sales meetings. His advice was refreshingly practical: keep the page focused, show proof, make the booking step obvious, and remove unnecessary friction between interest and a booked discovery call.
18 Aug 2026