Blog
#Profile Optimisation posts
Practical playbooks for Sales, Customer Success, and Accounting teams.
How to Create a LinkedIn Company Page Without Overthinking It
A LinkedIn Company Page is worth setting up, but it is not usually where the real sales conversations happen. In this Hattie Smithson walkthrough, I explain how to create the page, add the basics, manage admins, and then focus your energy on the LinkedIn activity that actually helps people book calls.
18 Aug 2026
How to Add Book an Appointment on LinkedIn
If people find you on LinkedIn, do not make them send a vague message just to book a call. This guide explains how to add a Book an appointment button or booking link to LinkedIn, and how to point it at the right calendr.so booking page.
29 Jul 2026